Abstract
The article is devoted to the methods of creolization of modern advertising text. It deals with the relevance of the problem of visualization and visual perception. The article considers the concept of visualization and explains what characterizes the advertising text. It studies the creolized text and its verbal and nonverbal components. Attention is focused on the development of clip thinking in a person at present time. The tern “clip thinking” is defined more exactly. Some ways of creolization of advertising text are given: pictorial components, font, color, background, text size, pictograms, ideograms, graphic design, composition, punctuation marks, schemes, the use of inverted letters. In addition, using the example of modern banners placed in the city of Magnitogorsk, the methods of creolization of modern advertising text and their functions are considered. The conclusion is made about the potential ability of advertising banners of the city to influence people.
Keywords
creolization, advertising, visualization, creolization methods, advertising text, perception