Abstract
The complex of interdependent reasons ensures the relevance of this study. At the moment, there are a large number of different Internet users, which continues to increase steadily. There is also a significant increase in the volume of textual information presented on the Internet, which needs to be effectively conveyed to users and made convenient for perception. At the same time, the model of reading Internet texts differs from ordinary texts, which necessitates the use of appropriate techniques to improve the perception of textual information. The article discusses the characteristic differences between Internet texts and their paper analogues. These differences are explained by the technical characteristics of the Internet, and include interactivity, readability, and technology. The novelty of the research lies in the fact that on the basis of the identified specific features, methods of composing Internet texts are proposed to improve their perception. The practical significance of the work lies in the fact that the proposed recommendations can be used by web writers when creating Internet texts.
Keywords
web writing, internet texts, interactivity, readability, technology