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DOI 10.52172/2587-6945_2021_18_4_90


The article "The subject-semantic space of the video poetry presented in the nomination "Poetry of the Urals" at the international festival "Videostikhiya" examines the thematic originality of the Ural video poetry, the most representative motifs for the artistic video texts of the Urals, key details and images, features of mythopoetics and the use of archetypal symbols. The research material was videos posted to the jury and the audience in the community of the festival "Videostikhiya" in Vkontakte, by regional authors from Magnitogorsk, Chelyabinsk, Yekaterinburg, Troitsk, etc. – who are not only the creators of poetic texts, but also the creators of video poetry itself.

The main approach to the study of the thematic originality of the Ural video poetry is the phenomenological method, which is the most promising, from the point of view of the author of the article, for philological analysis and film analysis.

The article identifies general trends in the development of the Ural video poetry: poets’ striving for self-identification by determining their place in the world, including themselves in the world cultural time-space. Video poetry is presented not only as a way to recruit new adherents of poetry, but above all as a search for your own self.

A significant place in the model of the world of the Ural authors is occupied by the image of water and the attributes of the water element. The Ural video poetry refers to mythological images, to ancient archetypes. The water element appears in all the variety of symbolic meanings with mythological roots.

The artistic world of the Ural video poetry, if viewed holistically, resembles a concentric model: from everyday particulars and details, the authors of video poetry rise to the insight into the laws of the universe, from depicting the individual human character and its interaction with society to penetrating into the depths of the unconscious and realizing the relationship of the creator with the Creator, crossing the boundaries of the visible world and plunging into "beyond" worlds.


Ural poetry, video poetry, video clip, media art, thematic originality.