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DOI 10.52172/2587-6945_2022_22_4_78


The article deals with the question of the place of video poetry in contemporary art. In particular, video poetry is considered as a way of representing a literary text and a part of the media poetry phenomenon. At the same time, video poetry is viewed from the standpoint of the literary theory of reception. As a part of the analysis of the features of poetic texts interpretation in video poetry, the history of the emergence of video poetry, the predecessors that influenced the formation of video poetry as a separate genre of contemporary art, is also shown. It is revealed that despite its modern status, video poetry as a genre has rather deep historical roots, starting from Antiquity and classicism and ending with the work of modernists in the 20th century. Among the works of Russian imagists, in particular, the poems of Vadim Shershenevich are presented. The key object for the study was the ratio of the original text and its representation within the video-poetic genre. The significance of the author's interpretation in the creation of video poetic videos and the influence of a different form of presenting the content on the meanings originally laid down in the original text have been studied. It turned out that, first of all, the appearance of new meanings in the text is influenced by the need for visual representation, which is shown by the example of analyzing a video for an excerpt from Robert Rozhdestvensky's poem "Two Hundred and Ten Steps". The main purpose of the study is to designate the status of video poetry as a genre of contemporary art that is relevant for a new reader and is at the stage of its active formation. First, a number of terminological problems that have not been theoretically reflected. This problem includes the issue of defining the recipient as well as the relationship of video poetry with both literature and cinema, which is also clearly shown in the analysis of the video dedicated to the poetry of Rozhdestvensky and the comparison presented in the video with the text of Rozhdestvensky.


Video poetry, author, video, video clip, graphic poetry, reader, listener, reception, art, media poetry, poetic text.