Abstract
The article discusses the features of literary and critical content of book communities in the social network "VKontakte", the most popular in Russia today. The relevance and scientific novelty of this article is due to the fact that the authors first turn to the study of literary and critical content in the social network "VKontakte", creating an original typology of the most popular book communities, considering the characteristics and analyzing the specifics of each type. The authors of the article distinguish such main types of book communities as communities of book lovers, communities of fans of a particular book or an author, communities-catalogs, communities-citationists, communities-platforms for publishing online poets and writers’ poems and prose, communities-representatives of stores and publishers, communities-representatives of publications about literature, literary and critical communities themselves, including professional critics. The authors of the article come to the conclusion that literary criticism does not cease to attract the attention of users of social networks. Text-based book blogs and literary criticism continue to be of interest to modern readers focused on the Internet and gadget communication. Unlike subscribers of book telegram channels, who care about the critic's personality, the generalized image of the book-loving community plays a more significant role for users of VKontakte social network. Administrators of VKontakte communities take literature seriously, creating an attractive image of a book lover, but their own judgments about what they read are often superficial and uninformative. However, literary and critical blogs on different platforms are created for different purposes and attract different target audiences, peacefully coexisting and complementing each other in the same Internet space.
Key words
Literary criticism, reading, social network Vkontakte, book community, content, public, group, subscriber, participant, Internet.