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The author analyzes Maxim Shcherbinin's social video clip "Don't be stupid", presented at the International Festival of Social Videos "Your View @ Europe-Asia". The article reveals the strategy and tactics of effective social advertising aimed at solving an important social problem – i. e. human responsibility for their actions since childhood.


Social advertising, International Festival of social videos "Your view @ Europe-Asia", age categories, visual aspect, "harmful advice", educational message.