Abstract
The author analyzes the social video clips "Mom" by Anastasia Voitovich, "Svyaz" by Sergey Shmakov and "Call" by Andrey Plastov, presented at the International Festival of Social videos "Your View @ Europe-Asia". These videos are dedicated to the topic of dialogue between parents and children and lead the viewer to the idea of the need to appreciate their relatives and forgive insults, call for dialogue between close people.
Keywords
Social advertising, International Festival of social videos "Your view @ Europe-Asia", children and parents, forgiveness, family conflict.