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The author analyzes the social video clips produced by the film studio of the Society of the Disabled of Magnitogorsk "Blue Cactus" ("My Magnitogorsk", "Prisoner"). The clips were presented at the International Festival of Social videos "Your view @ Europe-Asia". The article identifies various ways of influencing modern society, emphasizes the educational value of social advertising which functions in the media space and combines imagine, artistic and agitational aspects.


Social advertising, International Festival of social videos "Your view @ Europe-Asia", society, empathy, appeal, agitation.