Download PDF


The author analyzes the social video clip of Vladimir Nazarenko (Moscow) "Mouse", which was presented at the International Festival of Social videos "Your view @ Europe-Asia". Special attention is paid to the psychological problems raised in the video, the symbolism of the film language. The author agrees with the creators of social advertisements that every person should realize their self-worth, significance and be ready to resist an indifferent society.


Social advertising, International festival of social videos "Your view @ Europe-Asia", a symbol, an emotional message, a conflict between a man and society.