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The author analyzes the social video clip "The Reverse Side" by Anna Pisarenko from the shortlist of the nomination "Best social video", announced at the International Festival of Social videos "Your view @ Europe-Asia". The article deals with the peculiarities of the composition of the clip (plot twist, details) and the methods of influencing the viewer. The following important social problems are raised in the video: the problem of "school shooters" and possible ways to prevent the tragedy.


Social advertising, International Festival of social videos "Your view @ Europe-Asia", "school shooter", teenagers, composition, details, plot twist.