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The article deals with Dmitry Tuganov's social video clip "Real Childhood", which was presented at the International Festival of Social Videos "Your View @ Europe-Asia". The author reveals the artistic merits of the video clip, considering its topical issues related to the perception of the phenomenon of childhood in the modern era.


Social advertising, International Festival of social videos "Your view @ Europe-Asia", childhood, child, the world around, VR glasses, spiritual blindness.